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Sauquoit Valley Central School District Introduces New Mascot, Logo and Website

Feb. 1, 2024 (Sauquoit, N.Y.) – The Sauquoit Valley Central School District is pleased to formally introduce its new mascot and logo – the Red Hawks, as well of the launch of its newly redesigned website. 

Under development since spring 2023, the new visual identity represents the District’s 21st century mission, vision and values. Through multiple surveys, committee meetings and discussions, the District took a community approach to creating its new mascot and logo. By the end of the process, hundreds of students, parents, staff and community members had taken the time to share their thoughts and ideas.

The resulting imagery maintains the District’s colors of red, white and black; while introducing the Red Hawk mascot. Included in the new imagery are District and Athletics logos, and a family of typefaces –all intended to symbolize the intelligence, leadership, vision and power that Sauquoit Valley aims to instill in all of its students. The District will take a phased approach to implementing the new visual framework throughout its facilities, grounds and extracurriculars.

“Our mission is to ensure that our students become life-long learners and responsible citizens in an ever-changing world,” notes Superintendent of School David Stayton. “By strengthening how our District visually represents itself, we’re able to more powerfully celebrate the traits that make our students and District extraordinary, and continue to serve as a source of pride for our community.”

In conjunction with the new mascot and logo, Sauquoit Valley launched a newly redesigned District website ( on February 1. The new website echoes many of the concepts that are central to the District’s mission, and features a more contemporary look, mobile-friendly design and reorganized homepage. Highlights of the homepage include a slideshow of recent photos, upcoming events, District news and an icon panel to quickly access frequently used pages.

“The new website design shifts to a more image-oriented, intuitive layout which should make navigation easier for all audiences,” said Stayton. “The site is centered on student and family needs in order to make it easier for them to find the most-requested information.”

Sauquoit Valley’s new mascot, logo and website were created by the Oneida-Herkimer-Madison BOCES School Communications Service, based on input gathered from students, parents, staff and community members.

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